In the ever-evolving world of weight loss programs, Noom has emerged as a popular choice for those seeking a sustainable, psychology-driven approach. Unlike traditional diets, Noom focuses on behavioral changes, offering a mobile app packed with daily lessons, food tracking, and personal coaching. But does it live up to the hype? In this comprehensive review, we dive into real Noom weight loss reviews, explore its features, weigh the pros and cons, and help you decide if it’s the right fit for your 2025 wellness goals.
What Is Noom? A Quick Overview
Noom is a digital weight loss platform launched in 2008, designed to foster long-term healthy habits through cognitive behavioral therapy (CBT). Unlike restrictive diets, Noom encourages mindful eating, portion control, and regular movement without banning any foods. The app categorizes foods into green (low-calorie, nutrient-dense), yellow (moderate), and red (calorie-dense) to guide users toward balanced choices. With over 50 million downloads, Noom’s blend of technology, coaching, and education has made it a standout in the crowded weight loss market.
Key features include:
- Daily Lessons: Bite-sized, psychology-based lessons on nutrition, stress, and habits.
- Food Logging: Track meals with a color-coded system to stay within calorie goals.
- Personal Coaching: Virtual support from Noom guides or behavior change coaches.
- Community Support: Noom Circles connect users for motivation and accountability.
But how do real users rate their experience? Let’s explore Noom weight loss reviews to uncover the truth.
Real Noom Weight Loss Reviews: What Users Are Saying
To provide an authentic perspective, we’ve gathered insights from recent user experiences and expert analyses. Here’s what people are saying about Noom in 2025:
Success Stories
Many users praise Noom’s holistic approach. Carolyn, a 42-year-old mother, shared, “I lost 18 pounds in six months with Noom. The daily lessons helped me rethink my relationship with food, and I didn’t feel deprived.” Similarly, a Trustpilot reviewer noted, “In 10 days, I lost 3 kg just by logging foods and following the app’s tips. The psychology-based approach keeps me motivated.”
A 2023 study published on PMC found that 75% of Noom users who lost at least 10% of their body weight maintained at least 5% weight loss after one year, with 49% keeping off 10%. These stats suggest Noom can deliver sustainable results for many.
Challenges and Complaints
Not every review is glowing. Some users find the app’s calorie goals too low. Kelli McGrane, a registered dietitian, remarked, “Noom’s algorithm sometimes sets calorie targets that feel restrictive, which can be unsustainable.” Others report issues with customer service, citing delays in resolving app glitches or subscription cancellations. One Trustpilot user complained, “The platform feels clunky, and notifications are intrusive.”
Additionally, the cost—ranging from $17/month (annual plan) to $70/month—draws mixed feedback. While some find the investment worthwhile, others feel it’s pricey compared to free tracking apps like MyFitnessPal.
Expert Opinions
Nutrition experts appreciate Noom’s focus on mindset. Kelsey Costa, RDN, stated, “The CBT-based approach targets harmful eating habits, which can benefit those who’ve struggled with diets.” However, critics note that daily weigh-ins and the color-coded system may trigger negative emotions for some, particularly those with a history of disordered eating.
Pros and Cons of Noom in 2025
Based on user feedback and expert insights, here’s a balanced look at Noom’s strengths and weaknesses:
Pros
- Psychology-Driven: Daily lessons rooted in CBT help users understand their eating triggers.
- Flexible Approach: No foods are off-limits, promoting balance over restriction.
- Community Support: Noom Circles foster connection and accountability.
- User-Friendly App: Easy-to-navigate interface with tools for tracking food, exercise, and progress.
- Long-Term Focus: Emphasizes sustainable habits over quick fixes.
Cons
- Costly Subscriptions: Plans can be expensive, especially for short-term commitments.
- Low Calorie Goals: Some users find the app’s calorie targets too restrictive.
- Customer Service Issues: Complaints about AI-driven support and billing disputes.
- Not for Everyone: Daily weigh-ins and food logging may not suit those with disordered eating histories.
How Noom Stands Out in the Weight Loss Industry
Noom differentiates itself by blending technology with behavioral science. Unlike Weight Watchers, which uses a points-based system, or MyFitnessPal, which focuses solely on tracking, Noom integrates education, coaching, and community. Its emphasis on mindset shifts—such as managing stress or rethinking food rewards—sets it apart from calorie-centric apps. A University of Sydney study ranked Noom #1 among 800 weight loss programs for its holistic approach.
However, Noom isn’t a one-size-fits-all solution. Those seeking personalized meal plans or in-person support may prefer traditional dietitian services. It’s best suited for tech-savvy individuals who value flexibility and are ready to commit to daily app engagement.
Tips for Success with Noom
To maximize your Noom experience, consider these practical tips based on user reviews:
- Engage Daily: Complete the lessons and log meals consistently to stay on track.
- Use the Community: Join Noom Circles to share tips and stay motivated.
- Adjust Calorie Goals: Consult with your coach to ensure calorie targets feel sustainable.
- Focus on Green Foods: Prioritize nutrient-dense options like vegetables and whole grains.
- Be Patient: Noom promotes slow, steady weight loss (1–2 pounds per week) for lasting results.
Is Noom Worth It in 2025?
Noom weight loss reviews paint a picture of a program that works well for many but isn’t perfect. Its psychology-based approach, user-friendly app, and supportive community make it a compelling choice for those seeking sustainable weight loss. However, the cost, occasional technical issues, and restrictive calorie goals may deter some users.
If you’re ready to invest time and money into a digital program that prioritizes mindset over quick fixes, Noom could be a game-changer. For those with specific dietary needs or a preference for in-person guidance, exploring other options might be wiser. Always consult a healthcare provider before starting any weight loss program, especially if you have underlying health conditions.
Ready to try Noom? Sign up for a free trial at Noom’s official website and see if it’s the right fit for your 2025 goals. Have you used Noom? Share your experience in the comments below!
